Complete practical guide

The affiliate book about a page that was wrong for eleven months and earned the whole time

37 chapters and 68 printable worksheets on building an affiliate business - why the commission is not your revenue, why your best page is the one least likely to be checked, and why cutting a hundred and forty pages to thirty-eight can raise your income.

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What this guide is

Bex had 140 pages. Sixty-one of them earned anything. Three of those sixty-one produced seventy-one per cent of the revenue, one program produced fifty-eight per cent, and one traffic source produced ninety-one per cent - and Bex could not have told you any of those numbers, because none of them had ever been calculated. Then an email arrived giving thirty days' notice that a commission rate was falling from eight per cent to three, and that a thirty-day cookie window was becoming twenty-four hours. Revenue on those pages went from about $2,400 a month to about $900. In the same week, checking the top page for the first time in eleven months, Bex found that it recommended a plan the merchant had discontinued - renamed, repriced, and missing the specific feature the whole recommendation had been built on. The page had earned about $3,100 while being wrong. It had not looked wrong. It had ranked, converted and paid exactly as it always had, because a page does not stop earning when it stops being true. Bex had not been unlucky. Bex had built a business on three pages, one merchant and one traffic source - and had been paid, for eleven months, for describing something that had stopped being true.

What you get out of it

Specifics, not promises.

  • The zero-commission test, and why eleven of Bex's seventy-four products failed it
  • Why eleven of thirteen close calls went to the higher-paying option - and nobody lied
  • The freshness ratio: the only number here that predicts rather than reports
  • Six checks, four minutes, and the ninety-second one that cost $700 to skip
  • Why the two changes that lost clicks are the two that made the most money
  • The break-even page count - the figure almost nobody in this trade calculates
  • How a rate cut retires a page and must never change a recommendation
  • Why a winner that pays you nothing is the best thing that can happen to a page
  • The four concentration ratios, and the actions decided before they are breached
  • 148 AI prompts - and the one question it must never be asked in this trade

Ideal for

People building or running an affiliate site - and particularly three groups. Somebody about to write forty pages about products they have never touched. Somebody whose income depends on a single program, page or traffic source they have never measured. And anybody who has not checked their best page's prices this year.

  • Anybody building or running an affiliate site.
  • Somebody about to write forty pages about products they have never touched.
  • Somebody whose income depends on a single program they have never measured.
  • Anybody who has not checked their best page's prices this year.

What's inside

Format

  • Digital download, delivered instantly after payment
  • Formatted for letter paper — read on screen or print it
  • Yours permanently, re-downloadable from your library any time
  • Licensed for use in your own business

By the end you can

A reader finishes with a niche defined by a reader constraint and sized to what they can verify rather than to what they can write; every product in their comparison bought and tested, with criteria written and dated before any commission rate was looked at; a recommendation register with a last-verified DATE on every row; sub-IDs configured so revenue is attributable per page; a six-check, four-minute verification procedure running on a schedule driven by page earnings rather than by memory; a freshness ratio calculated monthly and plotted; four concentration ratios measured quarterly against limits written in advance, each with a pre-decided action attached; a break-even page count that tells them when to stop building; an email list whose offer is 'I will tell you when this changes'; a flaw and a 'who should buy something else' paragraph on every recommendation; and stop conditions - including the zero-commission test applied product by product - written while nothing was at stake.

A complete working system for building an affiliate business - built on four rules covering the fact that the party paying you is not the party you serve, that the product you recommended can change without anybody telling you, that the rate, the count and the reversals all belong to somebody else, and that a page carries on earning long after it has stopped being true - with the freshness ratio as the leading indicator, revenue per page-year net of maintenance as the commercial one, and a recommendation register as the single document the business cannot be run honestly without.

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