The Session.care
Industry Report
Monthly U.S. Census Bureau data insights, care business benchmarks, and industry trends — delivered free to your inbox.
Written for salon owners, spa operators, fitness studios, pet groomers, and physical therapists.
Subscribe — It's Free
Join 2,000+ care business owners. Unsubscribe anytime.
No spam. Census data and care business insights only. Unsubscribe in one click.
What You Get Each Month
Every issue includes four substantive sections drawn from public data sources and Session.care's own platform insights.
The Data Brief
3–4 key stats from the latest Census Bureau releases, explained for care business owners.
Industry Trend
One deep-dive trend analysis per issue — mobile grooming, boutique fitness, male grooming, and more.
Benchmark Your Business
How does your revenue, no-show rate, or booking volume compare to the Census data average?
Actionable Tip
One practical action to implement this week, based on the data — always specific, always free.
Sample Past Issues
Every issue is research-grade. Here's what subscribers received in recent months.
The Pet Grooming Boom: 23 Million New Pets and What It Means for Groomers
Analysis of 2022 CBP data showing pet grooming is the fastest growing NAICS personal care code since 2020. We mapped the 50-state demand surge, identified markets with highest groomer-to-pet-household gaps, and calculated the average revenue impact of recurring booking reminders.
Hair Salon Demographics: The 500,000 Business Reality Census Doesn't Show at First Glance
How combining CBP and NES data reveals the true size of the U.S. hair salon industry — 6x larger than employer-only counts suggest. We analysed booth-rental economics, nonemployer income distribution from ACS, and why 83% of "salon businesses" are invisible to traditional market sizing.
No-Show Economics: How Much Are Care Businesses Losing in 2025?
Inaugural issue: a full Census-grounded analysis of appointment no-shows across 8 care categories. We modelled revenue loss at NAICS-category average appointment values, calculated ROI of SMS reminders, and showed which business types face the highest financial risk per missed slot.
This Month's Highlights
Our April 2025 edition focuses on the physical therapy industry — the highest-revenue, fastest-growing, and most complex care business segment to run. Preview:
- Data Brief: 40,000 PT offices, $1.2M average practice revenue — Census 2022 deep-dive
- Trend: Direct-access PT is reshaping patient acquisition — what it means for booking software
- Benchmark: At 10% no-show rate, a mid-size PT practice loses $40,000–$90,000/year — the math
- Tip: How to set up a 48-hour cancellation policy that reduces no-shows by 40% without losing clients
Subscribe to get April's issue
Monthly. No spam. Unsubscribe any time.
Explore the Industry Data
All our Census-sourced research is available free on the Session.care Industry Hub.