U.S. Care Industry
Intelligence
Authoritative statistics on America's personal care economy — sourced directly from U.S. Census Bureau County Business Patterns (CBP), the Nonemployer Statistics (NES), and the American Community Survey (ACS).
1.2M+
Personal care businesses across the U.S.
500K+
Hair & beauty salon operators
$50B+
Combined personal care industry revenue
Industry Statistics by Vertical
In-depth Census data analysis for each care business category. Click any card for the full statistics report.
Hair Salon Industry Statistics
500,000+ operators, $28K avg. payroll, 70%+ women-owned. Full 2022 Census analysis.
500K+
Total operators
$135K
Median revenue
Barber Shop Statistics
130,000+ operators, 15% growth since 2017, driven by male grooming trend.
130K+
Total operators
+15%
Growth since 2017
Nail Salon Industry Statistics
$9.1B industry, 57,000+ locations with employees, 70% Vietnamese-American owned.
$9.1B
Industry revenue
57K+
Locations
Spa & Massage Therapy Statistics
115,000+ spa and massage businesses, $49,860 avg. therapist salary (ACS).
115K+
Businesses
90K
Licensed MTs
Fitness Studio Statistics
40,000+ fitness centers, 340,000 trainers/instructors, 25% growth since 2017.
40K+
Fitness centers
+25%
Growth since 2017
Pet Grooming Industry Statistics
$11.4B pet services industry, 75,000+ businesses, fastest growing care category.
$11.4B
Industry revenue
75K+
Businesses
Physical Therapy Statistics
40,000+ PT offices, 230,000 therapists, $1.2M avg. practice revenue.
40K+
PT offices
$1.2M
Avg. revenue
Care Business Statistics 2025
Broad overview of the personal care industry: size, employment, payroll, and the no-show problem.
330K+
US establishments
1.09M
US workers
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