U.S. Fitness Studio Statistics
2024–2025

1. Industry Size & Growth

Source: U.S. Census Bureau CBP 2022 (NAICS 713940)

The U.S. fitness industry has been one of the fastest growing segments of the personal care and recreation economy since 2017, with establishment counts rising approximately 25% over the five-year period. This growth has been driven primarily by the expansion of boutique fitness concepts — yoga studios, pilates reformer studios, cycling studios, HIIT/functional training gyms, and CrossFit affiliates.

The 2022 CBP recorded approximately 40,000 fitness center establishments with paid employees under NAICS 713940. This excludes the large number of personal trainers and fitness instructors operating independently (covered under nonemployer statistics), which likely adds another 50,000–80,000 solo operators to the total industry count.

2. Workforce Statistics

Source: American Community Survey (ACS); Bureau of Labor Statistics (BLS)

The ACS records approximately 340,000 fitness trainers and instructors in employment — one of the fastest growing occupational categories in the U.S. The Bureau of Labor Statistics projects 19% growth in fitness trainer employment from 2022 to 2032, significantly faster than the all-occupations average of 3%.

Median annual earnings for fitness trainers run approximately $42,000 (ACS/BLS), though specialist instructors (yoga, pilates, personal training) in premium markets can earn $60,000–$100,000+. A high proportion work part-time or combine multiple income streams — teaching classes at a studio, private training, and online coaching.

3. Boutique Studio Growth

Source: 2022 Economic Census; IHRSA industry reports; NAICS 713940 state-level data

The fitness industry's 25% growth since 2017 has been disproportionately driven by boutique studio formats — small, specialized studios offering yoga, reformer pilates, cycling, barre, HIIT, and functional fitness classes. These studios typically charge $30–$50 per single session or $150–$250/month for unlimited memberships, commanding premium prices through specialized instruction and community experience.

Boutique studios face unique scheduling challenges: class bookings must be managed in real time (unlike appointment services), capacity is fixed, and waitlists must be managed dynamically. Online booking with real-time availability is essentially mandatory for boutique fitness businesses competing in any metro market.

4. Revenue Benchmarks

Source: 2022 Economic Census; IHRSA; industry estimates by establishment size

Small boutique studios with 3–8 instructors typically generate $200,000–$400,000 annually. Mid-size fitness studios focused on HIIT, functional training, or reformer pilates often reach $400,000–$600,000 with memberships. The 2022 Economic Census average for NAICS 713940 employer establishments sits in the $200,000–$600,000 range, with higher figures in metro markets. The wide revenue spread reflects the enormous variety of business models in this sector.

5. Key Takeaways

6. Methodology & Sources