Complete practical guide
The presentation design book about the twenty-six hours nobody quoted for
37 chapters and 68 worksheets on designing decks for businesses - why a twelve-hour job took thirty-eight, why a chart nobody lied about was queried in a funding meeting, and why forty slides a client added themselves cost a designer the account.
Look inside — read the first chapter freeOne payment, USD. Yours permanently — no subscription.
What this guide is
Rowan quoted a sixty-slide investor deck at about twelve hours. It took thirty-eight, and not one of the extra twenty-six hours was spent designing. The content arrived in five batches over three weeks; the order changed twice after design had started; one chart was redrawn four times against three versions of the same numbers; and the whole thing went through seven review rounds. The client was not difficult. They paid on time and were pleased with the result. They simply did not have their content ready when they commissioned the design, and neither of them had said so out loud. Then, in month seven, a client's finance team exported a revenue chart whose y-axis started well above zero - so a rise of about three per cent filled the chart and read as a near-doubling. Rowan redrew it beautifully. The distortion survived the redraw and was amplified by it, because the new version looked authoritative. It was queried in a funding conversation, in a room Rowan was not in. Nobody had lied; a camera-equivalent default had made a decision and a designer had made it look like a fact. And in month eleven a client added forty slides to a deck built as fifty loose slides rather than on layouts. None of them matched. The client did not complain - they simply concluded the deck did not scale, and had all ninety rebuilt somewhere else.
What you get out of it
Specifics, not promises.
- Why the storyline gate halves your review rounds and costs nothing but an hour
- Rounds per deck - the number this trade turns on, and the one nobody keeps
- Why per-slide pricing loses money on exactly the jobs that most needed a price
- The chart questions that protect the person standing in front of your work
- Why a bar chart starting above zero is the software's default and not anybody's choice
- The layout system that makes a client's own added slides match
- The two-minute test that catches the file failure that reaches a board room
- What to say when a client asks you to make the growth 'a bit clearer'
- Why most of your best work is unpublishable, and what to show instead
- 148 AI prompts - and a large share exist to stop a sourceless number reaching a slide
Ideal for
People designing presentations for businesses, agencies, founders, trainers and speakers as a side hustle - investor and pitch decks, sales and proposal decks, training material, conference talks, and template systems. Particularly three groups: somebody whose jobs consistently take two or three times what they quoted; somebody who has never counted their review rounds; and anybody who has redrawn a chart exactly as supplied without asking where the numbers came from.
- Anybody designing decks for businesses, agencies, founders, trainers or speakers
- Somebody whose jobs take two or three times what they quoted
- Somebody who has never counted their review rounds
- Anybody who has redrawn a chart without asking where the numbers came from
What's inside
Format
- Digital download, delivered instantly after payment
- Formatted for letter paper — read on screen or print it
- Yours permanently, re-downloadable from your library any time
- Licensed for use in your own business
By the end you can
A reader finishes with a deck type chosen on recurrence and content readiness rather than on personal interest; a storyline gate that produces one sentence per slide as a claim rather than a topic, approved in writing before anything is designed, with structural approval deliberately separated from design approval; complexity bands with a job fee covering intake, spec, setup, delivery check and handover, and slide count stated as a consequence rather than as the basis of a price; a written rounds policy defining a round as one consolidated set of feedback from one person and pricing structural change separately; chart integrity rules covering the five distortions - truncated axes, excluded time ranges, dual scales, perspective, and removed data points - with a source, a date and a checked baseline on every chart; a build method using layout masters, theme colours and text placeholders so that a client's own added slides match and a global change is one change; fonts settled as safe or embedded before designing rather than before delivering; a delivery gate that is never delegated, run as a list after the last content change, catching the text figure that no longer matches its chart; a second-machine test with the designer's drive disconnected; an asset licence register and a chart source log kept per job, both impossible to reconstruct afterwards; template ownership settled in writing before the system is built; and rounds per deck counted from the first job, which costs one tally mark and is the only leading indicator the trade offers.
A complete working system for designing presentations for businesses - built on four rules covering the fact that the deliverable is performed live by a person who did not make it in a room the designer will never see, the fact that every chart redrawn from a client's data becomes a claim the designer made about numbers they cannot verify, the fact that the file is opened and extended by somebody who has never used a layout master on a machine without the designer's fonts, and the fact that the work is commissioned against a fixed meeting date before the content exists - with revenue per build hour as the economic unit, rounds per deck as the leading indicator, and four gates the trade cannot be run profitably or safely without: the spec confirmed in writing, the storyline approved before any design, the delivery check run as a list after the last content change, and the file opened on a second machine.
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