Complete practical guide
The wedding stationery book about a hundred and twenty cards with the wrong date
37 chapters and 68 printable worksheets on selling editable wedding templates - why the customer finishes your product, why a screen tells you nothing, and why two hours of writing was worth more than two years of designing.
Look inside — read the first chapter freeOne payment, USD. Yours permanently — no subscription.
What this guide is
In month nine a customer printed a hundred and twenty invitations with the wrong date on them. She had typed it herself. Nell refunded her and paid part of the reprint, and it cost about four hours across three days - and it was still, in every way that mattered, Nell's problem. That is the business: you sell somebody an editing task they have never done before, against a deadline that cannot move, for an event that happens once. Nell's first suite took about forty design hours and cost twenty-two minutes of support on every single sale, mostly answering the same six questions. In month fifteen she ordered a print run of her own templates from a real shop and found that two of nine were accepted without question - after a year on sale, looking at them daily. Then she spent about two hours per suite on four pages of instructions, a two-minute unedited demo, locked layers, a spare untouched page and a proofing page. Support fell to four minutes a sale. Her price never changed, and it was the largest pay rise available to her - none of it design.
What you get out of it
Specifics, not promises.
- The twenty-minute edit test, on a phone, that finds what looking at the file never will
- Why only a print shop can tell you whether your file works
- Revenue per supported hour - the ranking that puts your favourite template last
- The proofing page that takes forty minutes and prevents the worst thing in this business
- Why a plausible placeholder is a trap and an obvious one is an instruction
- The spare untouched page that turns a panicking customer into a ten-second fix
- How support fell from twenty-two minutes a sale to four at an unchanged price
- Why three of five revenue layers required no new design at all
- The self-serve rate - the only number that tells you what is coming
- 148 AI prompts - and not one of them draws artwork
Ideal for
People selling or planning to sell editable wedding stationery - and particularly three groups. Somebody who has designed a suite they have never edited on a phone. Somebody who has never ordered a print run of their own template. And anybody whose evenings are being consumed by messages they have no figure for.
- Anybody selling or planning to sell editable wedding invitation templates and suites
- Somebody who has designed a suite they have never edited on a phone
- Somebody who has never ordered a print run of their own template
- Anybody whose evenings are being consumed by messages they have no figure for
What's inside
Format
- Digital download, delivered instantly after payment
- Formatted for letter paper — read on screen or print it
- Yours permanently, re-downloadable from your library any time
- Licensed for use in your own business
By the end you can
A reader finishes with a suite specification written before any design; documents set up at standard sizes with bleed and a safe area before a single element is placed; editable fields limited to what the customer must change and everything else locked, with a spare untouched page as a way back; four instruction pages inside every file - what this is, how to edit, a proofing page and an FAQ - plus a two-minute unedited demo; a print test ordered at a real shop and its findings recorded; a licence log covering every font and image with embedding and resale terms; a stated customer licence and a priced planner licence; support minutes per sale logged as they happen and calculated per template; revenue per supported hour used to rank the catalogue rather than sales; four concentration ratios with limits set in advance; a quarterly catalogue review with keep, update, re-issue or retire against every template; and stop conditions written as numbers while calm.
A complete working system for designing and selling editable wedding invitation templates - built on four rules covering the fact that the customer completes the product themselves and every unexplained step becomes a message, the fact that a wedding date is fixed so a slow answer becomes a refund, the fact that a file can only be judged by a print shop and never by a screen, and the fact that errors typed by the customer still arrive as your reviews - with revenue per supported hour as the economic unit, support minutes per sale as the working measure, the self-serve rate as the leading indicator, and the edit test on a phone and the print test at a real shop as the two instruments the business cannot be run honestly without.
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