Complete practical guide
The graphic design book about the fourteenth artwork
37 chapters and 68 worksheets on designing marketing material - why a three-hour flyer took nineteen hours, why five thousand of them went out with the wrong phone number, and why a brand red printed orange on a three-metre banner.
Look inside — read the first chapter freeOne payment, USD. Yours permanently — no subscription.
What this guide is
Juno quoted a simple flyer at about three hours. It took nineteen, and it turned out to be fourteen artworks. The copy arrived in six messages over four days, each replacing part of the last. Thirteen further sizes were requested one at a time - a square for one platform, a story for another, a web banner, an email header, a poster version - and every one was a rebuild rather than a resize, because the flyer had been built flat: no grid, no styles, no swatches, nothing that could be changed once and flow everywhere. Nobody behaved badly. The client had asked for a flyer and genuinely believed a flyer was one thing. Then, at month five, five thousand flyers went to print with a phone number the client had changed and mentioned in the fourth message. Nobody had checked it against a written confirmation, and the reprint cost was split. At month eight a three-metre banner built in screen colour printed orange, and was reprinted overnight at Juno's cost. And at month ten a monthly social pack took eleven hours because nothing had been templated. None of those were design failures. All four were procedure failures with a physical, irreversible price - and print does not have an undo.
What you get out of it
Specifics, not promises.
- Why what the client calls a flyer is an artwork set, and how to count it before quoting
- The four-line quote that stops adaptation being given away free
- Artworks per origination hour - the number this trade turns on, and nobody keeps
- The master file that makes the second artwork minutes instead of a rebuild
- What to ask a printer, and why never to ask the client
- The preflight list where every item cost somebody a print run
- Two proofing passes, and why merging them is the drift that costs most
- Why 'just one word' after export is charged per affected artwork
- The five drifts that erode a design business in a predictable order
- 148 AI prompts - and a large share exist to stop a confident wrong number becoming a reprint
Ideal for
People designing marketing material for small businesses, organisations, events and agencies as a side hustle - flyers, menus, posters, banners, campaign sets, social packs, template systems and press-ready production. Particularly three groups: somebody whose jobs quietly become four times the size they quoted; somebody who has never asked a printer for a specification; and anybody who has resized the same design thirteen times by hand.
- Anybody designing marketing material for small businesses, organisations or agencies
- Somebody whose jobs quietly become four times the size they quoted
- Somebody who has never asked a printer for a specification
- Anybody who has resized the same design thirteen times by hand
What's inside
Format
- Digital download, delivered instantly after payment
- Formatted for letter paper — read on screen or print it
- Yours permanently, re-downloadable from your library any time
- Licensed for use in your own business
By the end you can
A reader finishes with an output and client type chosen on recurrence and adaptation share rather than on interest; an artwork set planner completed before every quote, listing every destination one at a time so the count in the plan is the count in the quote; a four-line quote separating the job fee, origination, adaptation per artwork and the stated price of an additional artwork, with rounds and post-confirmation copy changes priced explicitly; a printer's written specification obtained and recorded with a date and a name before any document is set up; a master built with a grid, paragraph styles and a swatch library, so the headline changes once and the whole set updates; two separate proofing passes - typographic and factual - with a numbered fact list confirmed in writing before release; a preflight run as a list covering resolution, colour space, fonts, separations, overprint and the reopened export; export presets per destination and a naming pattern a client can act on; a licence register recording origin, print-run limit and formats for every asset; a job log carrying hours by category and whether each file was accepted first time; and artworks per origination hour counted from the first job, which costs nothing to record and is the only leading indicator the trade offers.
A complete working system for designing marketing material - built on four rules covering the fact that a file sent to press becomes thousands of physical objects with no undo and every error becomes a cost somebody carries, the fact that what a client calls a flyer is an artwork set whose count must be scoped and stated before quoting or the job priced is not the job done, the fact that the copy belongs to somebody who has not finished writing it and arrives in fragments and changes without announcement so the designer is the last person to read it before it becomes physical, and the fact that fees are quoted per artwork while costs are the master and the styles and the presets and the document setups - with revenue per studio hour as the economic unit, artworks per origination hour as the leading indicator, and four gates the trade cannot be run profitably or safely without: the artwork set scoped and counted before quoting, the printer's written specification obtained before the document is set up, two separate proofing passes with written copy confirmation on record, and a preflight run as a list before any release.
Instant download · One payment · Keep it forever
Other guides in the library
AI-Powered Vehicle Delivery or Relocation
The vehicle delivery book that opens with eleven photographs of the wrong end of a car
$47.00
AI-Powered Errand-Running Service
The errand-running book that starts with three hundred and forty pounds nobody had to pay
$47.00
AI-Powered Remote Appointment Setting
The appointment-setting book about the twenty-two appointments that were paid as eight
$47.00