Complete practical guide
The copywriting manual that tells you what the fee is actually paying for
37 chapters, 68 resources and 148 AI prompts on writing persuasive copy for clients alongside a job — including the four things about this trade that nobody puts in a course.
Look inside — read the first chapter freeOne payment, USD. Yours permanently — no subscription.
What this guide is
Most copywriting advice is about sentences. This book is about the rest of it: the offer you were not allowed to change, the hundred and eighty visitors somebody called a result, the headline rewritten by whoever outranked the room, and the claim nobody could source that went live above the fold. It covers briefs, audience research, voice guides, offers, headlines, landing pages, email sequences, revisions, testing, portfolios and retainers — with a repeatable nine-step process, a claims register, a rate structure priced per asset rather than per word, and a project log that tells you within a year which of your services is subsidising the others. Every financial figure is blank, because no published rate accounts for research depth, approval structure or claim risk.
What you get out of it
Specifics, not promises.
- A message map you get signed before writing — the single change that ends most unbilled revision hours
- Twelve brief questions asked before quoting, four of which change your price and three of which change whether you take the job
- A research method built on customers' verbatim words, including the objection order that becomes your page structure
- A claims and proof register with a cumulative unsubstantiated-claim count targeting zero
- A rate structure with modifiers for research depth, approver count and rush — so every quote is assembled rather than invented
- Six numbers on one page that show whether the business is compounding or starting from scratch every time
- 148 prompts that forbid the model from supplying a fact, a figure, a source or a testimonial — and explain exactly why
Ideal for
People with a job, a few evenings a week and very little to spend, who can read carefully, ask uncomfortable questions before writing, and cut most of what they first put down. No marketing degree, agency background or portfolio assumed.
- Anyone with a job and a few evenings a week who wants to write copy for clients properly — including working copywriters who have never had a name for why their most frustrating projects went wrong.
What's inside
Format
- Digital download, delivered instantly after payment
- Formatted for letter paper — read on screen or print it
- Yours permanently, re-downloadable from your library any time
- Licensed for use in your own business
By the end you can
A defined service list, a written brief and message map process, a research method built on customers' own words, a claims register with a zero-target risk indicator, a rate structure priced per asset, and a project log producing six numbers that show whether the business compounds.
A working manual for writing persuasive copy for clients alongside a job — built around the four facts most copywriting advice leaves out: you are paid to change behaviour, the offer is not yours, almost nothing is genuinely tested, and seniority decides what ships.
Instant download · One payment · Keep it forever
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