Complete practical guide
The guide-writing book about a hundred and eighty pages read to page eleven
37 chapters and 68 printable worksheets on selling downloadable guides - why the sales page is the product, why the nine-hour checklist outsold four months of work, and why a file you have already sold can never be corrected.
Look inside — read the first chapter freeOne payment, USD. Yours permanently — no subscription.
What this guide is
Wren spent four months on one hundred and eighty pages - about three hundred and ten hours - on the belief that a thicker guide is a better product. Eighteen months later Wren emailed forty buyers a single question and found that the median one had reached page eleven. Two of forty had finished it. Thirty-one of forty said it was useful. Nobody had asked for a refund. The most-mentioned thing in the entire guide was a checklist on page nine, which Wren later expanded into a twenty-two-page title in nine hours - and that title outsold the guide it came from at roughly thirty times the revenue per hour of work. Then, in month twenty-six, a platform described across six pages of the long guide changed how it worked. Refunds rose in week three and Wren called it a bad fortnight; by week six they were several times normal and Wren decided the market had changed; in week nine Wren finally read one properly and found it named the page number. The first refund message, nine weeks earlier, had named it too. Fourteen titles, nine of them past their own review date, three recommending a tool that no longer existed - and a stale share of sixty-four per cent that had never once been calculated.
What you get out of it
Specifics, not promises.
- Why a stranger who cannot find their problem in your contents list will not find it in your guide
- The two-hour test that killed three titles and saved about a hundred and thirty-five hours
- Why the median buyer stops at page ten and is completely satisfied
- The stale share: ten minutes a quarter, and it predicts refunds two quarters ahead
- Why refunds at forty-eight hours and refunds at six weeks mean opposite things
- Revenue per title-hour - the ranking no storefront can compute
- What to do about the wrong sentence in a file you have already delivered
- Why eleven hours of bundling beat three hundred and ten hours of writing
- The one paid edit worth buying, and why its job is to remove a third
- 148 AI prompts - almost none of which write your guide
Ideal for
People writing or selling e-books, workbooks, checklists and downloadable guides - and particularly three groups. Somebody about to spend four months on a long guide because length feels like value. Somebody whose refunds have risen on a title they have not touched in a year. And anybody who writes the sales page last, in an hour, from whatever the guide turned out to be.
- Anybody writing or selling e-books, workbooks, checklists or downloadable guides
- Somebody about to spend four months on a long guide because length feels like value
- Somebody whose refunds have risen on a title they have not touched in a year
- Anybody who writes the sales page last, in an hour, from whatever the guide turned out to be
What's inside
Format
- Digital download, delivered instantly after payment
- Formatted for letter paper — read on screen or print it
- Yours permanently, re-downloadable from your library any time
- Licensed for use in your own business
By the end you can
A reader finishes with a buyer defined as a person at a moment rather than a subject; a topic validated by somebody actually having asked; a sales page and contents list written and tested with strangers BEFORE drafting, with the discipline to abandon titles that fail that test; a length decided by the number of real outcomes rather than by a price; a first ten pages that satisfy somebody who stops there; a published update policy, buyer licence and refund position established before the first sale; a version number and date on page one of every file with a changelog and a title record behind it; a review interval per title and a stale share calculated quarterly; revenue per title-hour computed with every update hour in the denominator; four concentration ratios with limits written before any is breached; and stop conditions stated as numbers, including the step almost nobody writes - stop adding titles, keep the catalogue.
A complete working system for writing and selling practical guides as a business - built on four rules covering the fact that a buyer purchases a description they cannot inspect, that page count converts at the point of sale and is then largely unread while being maintained forever, that a guide starts decaying the day it is finished and the update is owed to everybody who already paid, and that a delivered file is permanent in somebody's folder - with revenue per title-hour as the commercial axis, the stale share as the leading indicator, and a tested contents list and a per-title review interval as the two instruments the business cannot be run honestly without.
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